Many FMCG businesses report strong sales yet face margin pressure and tight cash flow. This article explores how extended credit cycles, trade discounts, operational inefficiencies, and pricing gaps impact overall profitability. It explains why businesses must focus on contribution margins and structured cost management instead of just increasing distribution. Ideal for SME founders s... https://mountainmonk.in/why-fmcg-businesses-have-low-margins-despite-high-sales/