Numbers are frequently referenced. Operational statistics offer technical confirmation. However, behaviour often matters more than raw data. Content can be playing, yet still fail to communicate. Observing real-world behaviour clarifies why others underperform. when content fits attention patterns. Why system metrics do not tell the full story Logs confirm delivery. https://andrewdailyobservations.fireblogz.com/71008272/observations-on-business-uptake-of-digital-signage